Terrasphere naming and brand
NOTES
The Terrasphere brand was the new edition to the Rebel Sport family and is their private label brand for all on-field sports equipment.
We worked with the team to discover the name, brand drivers, values, and the final development of the promise “We believe in empowering the players of all abilities”… later to become the tag line “Power the Player”.
We worked with the team to deliver a strong and versatile brand platform for all in-store merchandise and packaging.
Additionally, we produced a 3 tier system based on quality and materials used in the equipment.
TASKS
Design
Naming
Art Direction
Brandbook and guides
