Oxford Falls Grammar Brand (OFG)
NOTES
Located in Sydney’s Northern Beaches, Oxford Falls Grammar is a co-educational school with an inspiring and dynamic Christian foundation for children from Kindergarten through to Year 12.
Against an ever increasing competitive ‘playground’, the then known as Oxford Falls Grammar School was surpassed by other who invested and promoted their schools unique brand and proposition.
Xander worked with the OFG team and developed the new brand, brand voice and naming that would be the foundation of the schools spirit for future generations of aspiring new students, parents and teachers.
The Crest is the physical symbol that represents the true culture, ethos and purpose of the School and was one we loved working on. The most important aspect of the design was what it represents in the simplest form. The Crest evolved from the school ethos – For Greatness, For Excellence, For Christ. This was the foundation and centrepiece of our design strategy.
We also presented the idea of reviewing the name to the shortened Oxford Falls Grammar – OFG, to maintain that “Simplicity is Strength” direction.
What‘s a new school crest with out new uniforms, signage, brand guides and image/colour palettes in which to develop all communications.
The new brand and crest and uniforms were launched and received a very positive response from new, present and past students.
TASKS
Strategy
Design
Naming
Art Direction
Brandbooks
